MEDIUM
Creative Direction, Digital + Print Design, OOH

BRIEF
Launch Super Core, Kroma Wellness’ newest hero product and the first dairy-free colostrum on the market with a campaign that builds awareness and establishes the product as a daily ritual for foundational gut health.
The brief called for a direction that felt elevated, trustworthy, and rooted in science.

DESIGN SOLUTION
The campaign’s creative direction translated the science behind dairy-free colostrum into a visual world that felt elevated, warm, and reassuring. Neutral tones, close-up textures, and model-led imagery softened the clinical nature of the product, shaping a visual story that blended modern wellness with editorial sophistication.

The imagery bought life to the daily ritual capturing the beauty of consistency, resilience, and the role gut health plays in overall vitality. A flexible design system was rolled out across all campaign assets, from the landing page to paid ads, wheat pastings, and event collateral, ensuring a unified, premium look across every channel.

Art Director & Photographer: Lianna Tarantin